Unique promotional opportunity …..
The Great Daffodil Day Internet Auction focuses on the sale of twenty celebrity items donated by a selection of top Irish and international celebrities.

Bidding will begin on February 12th and close at 5.00pm on March 2nd.

Details of successful bidders and the celebrity item they have bought will become part of a three week national advertising and promotional campaign, informing the public of which company has bought what celebrity items and that these items will be given away on their website on Daffodil Day, Friday 23rd March.

All the public has to do is to log on and register to be in with a chance of winning the item. Each participating company will decide the eventual winner whether it be the 100th, 1000th, 2000th, etc person to register.

Bidding on each item will begin @ £1,000. In return for this minimum investment, 20 successful companies will:

1. Benefit from a highly cost effective promotional package designed to heighten the profile of the company and their website in the three weeks before Daffodil Day. This will include:

		National newspaper advertising
		Countrywide promotion on 2FM
		National leaflet campaign to be distributed through Tesco Ireland's 76 stores
		A professional PR campaign conducted by the in-house team of the Irish Cancer Society (winner of top PR award for Daffodil Day 2000).

2. Captue invaluable data from the many, many people who register to WIN.

3. Help the fight against cancer in Ireland and join in the colour and fun of Daffodil Day.